Social Work Insider

How to Create a Personal Brand as a Social Worker FT. Jennifer Luna

February 19, 2022 Harleny Vasquez Season 2 Episode 3
Social Work Insider
How to Create a Personal Brand as a Social Worker FT. Jennifer Luna
Show Notes

Do you know how to sell yourself as a Social Worker? During interviews, are you able to answer the question “tell me about yourself” confidently? If you said no to any of the above, then this is the episode for you. 

Today, I’ve brought on my friend and colleague Jennifer Luna to talk about how to create a Personal Brand as a Social Worker. 

During this episode we touched on various topics including:

  • What to do if you feel stuck in your role as a Social Worker
  • How to use “career moments” to highlight you as a professional Social Worker 
  • Why you should focus on building the right skill set at the beginning of your career before focusing on the population you serve 

More about Jennifer: 

Jennifer Luna, MSSW,  is an author, speaker, career coach and trainer. She serves as director of the DiNitto Center for Career Services at University of Texas at Austin School of Social Work. Jennifer has been invited to present regionally and nationally on topics including professional branding, academic job search and the professional development cycle for social workers. She also writes a column for the New Social Worker Magazine called "Your Social Work Career Coach".  In addition to her work with the University, she provides individual consultation to professionals seeking employment in the nonprofit and public human services sector, and the academic job market.  Jennifer is a certified John C. Maxwell Coach, Teacher, Trainer and Speaker and certified Clifton Strength's Coach.



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